UPDATED: JUNE 04, 2015 - ARTICLE: WHY CREATE A BUSINESS WEBSITE
Being on the web just isn't for large companies either. Small businesses need to represent themselves and be accessible on the Internet by having a website. Here are a few reasons why you should get quality web design for your business.
Let's say you're going to open a new business. Let's use a restaurant for example. You have amazing food, great prices and great customer service. Now all you need is a location. So you go to the middle of the desert, dig and hole and create an underground location for your business. It's well hidden, far away from any major highways. In fact, there's really no way to access the new restaurant without hiking several miles. Doesn't sound like a great plan now does it?
Of course you wouldn't hide your business from customers. You want to make sure that people can find you. The same is applies to having a business website. A business website provides new businesses with much needed exposure to new customers. When your business is on the web, anyone in the world can connect and find your business. Easysite has been designed to help you create a website for business.
It does not matter if you want to create a simple website for your business or start an eCommerce business online and make money. Easysite is your one stop business web site builder tool to use to create your business website. No web designer needed. Its so simple to use your Granny could build a website.
When you create a business website, you are telling people that you are serious about your business. When people search for business on the web and they find your site you are welcoming them to use your services, buy your products, or contact you 24 hours a day 7 days a week and you are establishing trust.
For example, if a potential customer contacts you via phone, they might ask you for your website address. What they are after is more information about your company, how you started your business, how long have you been in business, which products and services you specialize in, what locations you serve and what other people have to say about your business.
If you don't have a website for your business you are sending the wrong message to people. When you don't have a website you're unintentionally telling people that you're not really serious about your business or you're telling them that you are so new that you haven't taken the time to create a website. It's a good idea to think about your website as a welcome mat or an "open" sign for new customers. When you don't have a website, people just aren't going to be as comfortable engaging your business.
Search engines like Google are used by just about everyone these days. In fact, it's difficult to imagine a world without Google and other search engines. Studies show that most people's first exposure to a new business will initiate from an online search. So if your business isn't listed showing up in search engine results pages, you are effectively hiding your business from potential customers. If your business is showing up on search engines, then you are in a prime position to be found by customers that can benefit from your business's products and services.
Google, Bing, Yahoo and other search engines do a very good job of making sure that people can find your business. Because of this, you want to make sure your business website is structured in such a way that search engines can "crawl" your site and make sense of what's on your website. If your site is organized and has good content about your products or services, your website will get "indexed" or listed in the search engine results pages. If you don't have a business website, search engines will not list you in the search results. Consequently, potential customers won't be able to find your business if you don't have a website to represent your business.
This may seem intuitive, but having a good looking website provides a good first impression to customers visiting your site. If your website looks cheap and ugly then people will have a bad impression about your business. For better or worse, people associate your business with your website. If you have a great looking responsive web design that is organized well and easy to navigate, people will have a good impression about your business.
A good website can serve as a connecting point for your business. With the right website, customers will be able to easily contact you, review products and be kept up to date with the latest news and information about your business. Your website should also be able to connect with your existing customers via email. For this reason, the ability to have people sign up to follow your website is important.
If your business is selling stuff then you can create an eCommerce business website and sell your stuff from your site. All you need to do is learn how to create a website for business and using Easysite.com its easy. No coding knowledge needed, lots of step by step tutorials that will guide you and show you how to create a website for business and sell your stuff online, you even get a free domain name, super fast reliable web hosting, and one of the best online web site builders on the web to design your own company web site.
You will be able to change your site design from lots of free templates, create a custom web page, add a online calendar, post new articles, videos, pictures and lots more.
Why businesses need to have a website? A good business website will be able to take advantage of popular social network sites like Facebook, Google+ and Twitter. When your website integrates with social networking sites you're able to reach a larger audience to your business. For example, if someone clicks a Facebook "Like" button on your site this will alert their network of friends about an item on your site. The effectively shares something they found on your website with their friends. If your business has established pages on sites like Twitter, Google+ and Facebook, your website should have links or buttons to these social networking pages. When these connections are established, people can become aware of your business from social networking sites. They can also follow you and promote your business using the social networking sites they're already on. See what our customers are saying about Easysite.com.
Promoting your business through social networking sites is a great way to create free attention to your products and services.
Do you have a product that you would like to sell online? Setting up your own store page with an online shopping cart can seem like an overwhelming task. Easy website building systems can help you set up an online store with minimal effort. With the recent wave of online website builders, setting up an online store page can be a simple and fun process. These types of business website builders let you create a store and selling your items without having to know how to program or write code to sell items.
Once your items on listed on your site, customers can browse and buy right on the web, no matter where they are. After orders are placed, you ship your products directly to people to fulfill their order.
Beyond just listing products, a good business website will let you customize the products that you're selling with options. For example if you're selling t-shirts off your website, you might want to have a couple options, size and color. This way the customer can preselect the size and color of the t-shirt they want to order.
Product reviews and feedback are also important. If you allow your customers to review your products and rate them, this gives other site visitors validation about the products that you offer and will increase sales from your store. If you would like to find out more on how to create your online store click here.
Your business website can be used to tell people about yourself. How you got started, where you're located, what you're passionate about, why you started, etc. Your story can be a powerful tool. The more people know about you and your business, the more comfortable they will be and more likely to engage your business. You should post information about your business on your website and keep it updated.
When you host a shared calendar on your website, people can see when special events are going to happen. For example, you might have a special anniversary sale coming up. You'll want to make sure this is posted to your calendar page. If your website can support it, it's also a good idea to send out email reminders for special events.
A good business website will have pictures and videos. Pictures and videos should be able to be easily posted. That means, you should be able to post items without have to know how to code, do photo editing or even know how to transfer files. Everything should be as easy as point and click.
Keeping your site up to date. Adding new content, pictures and videos will not only keep your visitors coming back, its also great for your sites SEO. Search engines love a site that is updated regularly with lots of fresh. unique good quality content.
You should be able to post the latest news from your business website. When you post a news item it keeps your website up to date and current. When visitors come back to your website, if they are welcomed with the latest news they will hang out longer and be more likely to come back in the future.
Maybe your business is going to have a special anniversary sale or open a new location. Maybe the hours of operation are changing or you've added a new product line to the store page. These are important items that should be shared through a news update to be posted to your business website.
When you keep a blog on your site, you're really helping to keep your website fresh and relevant. Use your blog to share latest tips or insight about your area of business.
A message board lets you post items to your site and answer questions. These messages can be viewed by visitors to your business website. This is an important way to communicate with your site visitors.
Here Is How You Can Create A Website For Your Business
If you are in business and do not have a website for your business then stop, and take the time to learn how to create a website for business using Easysite. It really is easy and we even let you try our full system free for 30 days. No credit card required. No coding knowledge needed. Try it now click here or sign up below.
No obligation 30 day free trial. Call us if you have any questions, we're here to help.