Content That Ranks: Everything You Need To Know



In a highly technologized area in which online services have become powerful business-running engines, online marketing has been developing at a fast pace. When people search for information online, there are multiple websites popping up on their search engines.


Online marketers specialized in SEO content are constantly optimizing their business pages to make online research more accessible to their customers, and attract more traffic.

How It Works

When people look up specific keywords on their favorite search engines like Google, Yahoo!, or Bing, there are certain background ranking algorithms that work towards offering clients the most suited online results.


These big search engines display links only to pages they consider pertinent and reliable in order to provide the best experiences for their users. If a website has a high Google ranking, it means that it is using the best marketing strategies to promote their services and finally, to pop up in first-page Google searches.


Many online marketers and SEO writers use their knowledge and skills to improve their website’s ranking. They use online ranking techniques such as improved keywords, technical optimization, improved engagement, or improved website speed.


Kenna Wellful, CEO at Best Essays and former online marketer, shares her strategy. “I always tell my employees: ‘Think outside the box.’ Use innovative techniques to bring people to your website! The most powerful trends on the market today are quality content and backlinks.”


That’s right. In order to increase traffic to their website, marketers must come up with qualitative content firstly. Backlinks cannot be built on poorly written content – clients will never access them in those circumstances. Your content must be practical, reliable, and useful. Today, we will teach you how to make that happen, and thus boost your website’s ranking and profits. Pay attention and start learning!

1. Your Content Must Be Unique

You can’t steal content from other websites and expect to have higher rankings than them. You must come up with your own! There are certain rules that must be followed when talking about SEO.


Take a look:


  • Do not plagiarize. Google does not approve of copycats. In the end, it is not fair to the other websites or the customers. The only way customers can get the most useful online experience is having a wide variety of content to choose from. If everything is plagiarized and copied, how are they going to gain value from their online searches? Of course, that doesn’t mean that you can’t get inspired by external content. Read it, revise it, think about it, but do not copy it. Build your own content, and make it even better than theirs.

  • Always check before submitting. Choose your favorite plagiarism tool online and check your content before sending it/publishing it. Make sure it’s plagiarized-free!

2. You Must Offer Remarkable Value

Remarkable value is different than unique content. Remarkable value is directly related to how customers appreciate your content. When clients search for their preferences online, bump into your website, look over it, and discover unique value, they will click on your backlinks for a strong reason. They won’t feel like they are losing their time.


Customers want to see results if they invest time into reading your website’s content – and those results are the right answers to their questions. If you can provide that, they’ll be loyal to your site and always attracted to your content. They’ll know that your web page is not a complete copy of another one they’ve accessed before and (probably) did not like. Some unwritten rules on how to provide remarkable value:


  • Keep it relevant. Customers like practical advice.

  • Make it unique. As aforementioned, do not copy content straight to your page. Analyze it and modify it according to your views before transferring it.

  • Keep it structured and well-organized. Avoid endless pages of boring content by keeping your pages organized. Use as many paragraphs as possible. Make it easy for them to follow.

  • Use backlinks and linkless mentions. Nowadays, more and more people use linkless mentions of businesses, companies, brands, etc. If customers are interested, they’re going to look the names up on their own.

  • Fast website speed. Your pages must load rapidly to have (satisfied) customers.

  • User-friendly interface. Make your website easily accessible! Don’t forget to optimize it for mobile devices too, since so many people look things up on their iPhones or Androids.

3. Say No To Grammar Mistakes

Quality content means error-free content. Proofread before publishing! Always check your grammar and spelling. Don’t use blocks of text, divide your main ideas into nicely designed subheadings, and structure your pages properly.


Check Google’s requirements and penalization web page, and make sure your content is free of everything mentioned on their page. Edit, proofread, publish – in that order!

4. SEO: Keep It Balanced

You will probably never find the perfect algorithm for optimizing your website’s content. That’s because Google and other search engines work towards providing a fair experience for its users. They don’t want marketers to exploit rankings. Thus, as much as you’d like to beat their ranking mechanism and bring your site on the first page, it doesn’t always work. Don’t overspend time on that if it is not necessary. Always try to include keywords in a natural way.

Wrapping Up

In order to provide the best qualitative content, you must follow certain rules: understand what Google wants, provide customers with remarkable value, and always proofread before submitting. Keep track of your work by comparing and contrasting your website with others. Do not copy, but feel free to get inspired. Finally, don’t forget to keep a consistent, well-designed strategy when you make a website using Easysite.

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