Why Create a Business Website?
Today just about every type of business needs to have a website. It's just expected, much like a phone number or physical address. You wouldn't be in business long if people didn't have a way to contact you. More and more, a small business website is an expected connecting point between you and your customers. Being on the web just isn't for large companies either. Small businesses need to represent themselves and be accessible on the Internet by having a website. Here are a few reasons why you should get quality web design for your business.
A Business Website Introduces Customers to You
Let's say you're going to open a new business. Let's use a restaurant for example. You have amazing food, great prices and great customer service. Now all you need is a location. So you go to the middle of the desert, dig and hole and create an underground location for your business. It's well hidden, far away from any major highways. In fact, there's really no way to access the new restaurant without hiking several miles. Doesn't sound like a great plan now does it?
Of course you wouldn't hide your business from customers. You want to make sure that people can find you. The same is applies to having a business website. A business website provides new businesses with much needed exposure to new customers. When your business is on the web, anyone in the world can connect and find your business.
Creating a Website Establishes Trust
When you create a business website, you are telling people that you are serious about your business. You are welcoming them to use your services or buy your products and you are establishing trust. For example, if a potential customer contacts you via phone, they might ask you for your website address. What they are after is more information about your company, how you started your business, how long have you been in business, which products and services you specialize in, what locations you serve and what other people have to say about your business.
If you don't have a website for your business you are sending the wrong message to people. When you don't have a website you're unintentionally telling people that you're not really serious about your business or you're telling them that you are so new that you haven't taken the time to create a website. It's a good idea to think about your website as a welcome mat or an "open" sign for new customers. When you don't have a website, people just aren't going to be as comfortable engaging your business.
Having a Business Website Gets You Listed on Search Engines
Search engines like Google are used by just about everyone these days. In fact, it's difficult to imagine a world without Google and other search engines. Studies show that most people's first exposure to a new business will initiate from an online search. So if your business isn't listed showing up in search engine results pages, you are effectively hiding your business from potential customers. If your business is showing up on search engines, then you are in a prime position to be found by customers that can benefit from your business's products and services.
Google, Bing, Yahoo and other search engines do a very good job of making sure that people can find your business. Because of this, you want to make sure your business website is structured in such a way that search engines can "crawl" your site and make sense of what's on your website. If your site is organized and has good content about your products or services, your website will get "indexed" or listed in the search engine results pages. If you don't have a business website, search engines will not list you in the search results. Consequently, potential customers won't be able to find your business if you don't have a website to represent your business.
Having a Website Provides a Great First Impression
This may seem intuitive, but having a good looking website provides a good first impression to customers visiting your site. If your website looks cheap and ugly then people will have a bad impression about your business. For better or worse, people associate your business with your website. If you have a great looking website that is organized well and easy to navigate, people will have a good impression about your business.
A Business Website is a Connecting Point for Your Business
A good website can serve as a connecting point for your business. With the right website, customers will be able to easily contact you, review products and be kept up to date with the latest news and information about your business. Your website should also be able to connect with your existing customers via email. For this reason, the ability to have people sign up to follow your website is important.
A Business Website Helps You Leverage Social Networking Sites
A good business website will be able to take advantage of popular social network sites like Facebook, Google+ and Twitter. When your website integrates with social networking sites you're able to reach a larger audience to your business. For example, if someone clicks a Facebook "Like" button on your site this will alert their network of friends about an item on your site. The effectively shares something they found on your website with their friends. If your business has established pages on sites like Twitter, Google+ and Facebook, your website should have links or buttons to these social networking pages. When these connections are established, people can become aware of your business from social networking sites. They can also follow you and promote your business using the social networking sites they're already on.
Promoting your business through social networking sites is a great way to create free attention to your products and services.
Sell Products from Your Website
Do you have a product that you would like to sell online? Setting up your own store page with an online shopping cart can seem like an overwhelming task. Easy website building systems can help you set up an online store with minimal effort. With the recent wave of online website builders, setting up an online store page can be a simple and fun process. These types of business website builders let you create a store and selling your items without having to know how to program or write code to sell items.
Once your items on listed on your site, customers can browse and buy right on the web, no matter where they are. After orders are placed, you ship your products directly to people to fulfill their order.
Beyond just listing products, a good business website will let you customize the products that you're selling with options. For example if you're selling t-shirts off your website, you might want to have a couple options, size and color. This way the customer can preselect the size and color of the t-shirt they want to order.
Product reviews and feedback are also important. If you allow your customers to review your products and rate them, this gives other site visitors validation about the products that you offer.
Use Your Website to Tell Your Story
Your business website can be used to tell people about yourself. How you got started, where you're located, what you're passionate about, why you started, etc. Your story can be a powerful tool. The more people know about you and your business, the more comfortable they will be and more likely to engage your business. You should post information about your business on your website and keep it updated.
Announce Upcoming Events and Alert People
When you host a shared calendar on your website, people can see when special events are going to happen. For example, you might have a special anniversary sale coming up. You'll want to make sure this is posted to your calendar page. If your website can support it, it's also a good idea to send out email reminders for special events.
Share Pictures and Videos
A good business website will have pictures and videos. Pictures and videos should be able to be easily posted. That means, you should be able to post items without have to know how to code, do photo editing or even know how to transfer files. Everything should be as easy as point and click.
When you keep your site up to date with new pictures and videos, this keeps visitors coming back to your site.
Share the Latest News
You should be able to post the latest news from your business website. When you post a news item it keeps your website up to date and current. When visitors come back to your website, if they are welcomed with the latest news they will hang out longer and be more likely to come back in the future.
Maybe your business is going to have a special anniversary sale or open a new location. Maybe the hours of operation are changing or you've added a new product line to the store page. These are important items that should be shared through a news update to be posted to your business website.
Keep a Blog
When you keep a blog on your site, you're really helping to keep your website fresh and relevant. Use your blog to share latest tips or insight about your area of business.
Open a Message Board
A message board lets you post items to your site and answer questions. These messages can be viewed by visitors to your business website. This is an important way to communicate with your site visitors.