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What Is Search Engine Optimisation
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Its all about the keyword density on the page. Be careful not to over optimise the page. Use a selection of long tail keywords, short tail keywords, and different keywords that relate to the main keyword of the page when you do your search engine optimisation.
As a rough guideline your main keyword phrase and keywords should consist of about 4 to 6 percent of the content on the page. Remember to also use long tail keywords.
MORE SEO TIPS TO GET YOUR SITE ON PAGE ONE
DOMAIN AGE - How many years did you buy your domain name for? Its a know fact that one of the 200 major ingredients Google uses to rank a page is how long a domain name has before it expires.
Spammers that set up sites only buy the domain name for one year. People that dont have the confidence that their site will do well only buy their domain for one or two years.
People that buy a domain name for five or ten years mean to be in business for a long time, and Google knows this. You score some points with Google when you register your domain for five years and even more points if you register your domain for ten years.
It makes good SEO practice to register your domain for ten years. After a few years extend it again to ten years.
WEBSITE SPEED - A fast loading site is best for your visitors and the search engines. Be careful of large images, slideshows, lots of scripts and anything that slows the page down. Sometimes less is best.
WEBSITE STRUCTURE - Make sure your site builder has a good website structure, it must be fast loading, easy for you to add content, have a great support team, and been around for a few years. You don't want to build a website then loose all your work when they go bust.
We want you to try create a website with Easysite free for 30 days. Try our site builder out. See how easy it is to make a website. Click the link below, you don't need any money or credit cards to try.
404 PAGE - Make sure you have a 404 page or not found page set up. If you delete a page it should redirect to the 404 or not found page.
UNDERSCORE - Do not use underscores in your URLs alway use hyphens.
ROBOT.TXT FILE - Make sure you have a Robot.txt file and its set up correctly. A Robot.txt file tells Google and other search engines about pages on your site and how you want them to treat those pages.
SITE MAP - Make sure you have a site map and its up to date. Include the link of the site map at the bottom of each page on your site. Here is Easysites site map.
BROKEN LINKS - Check your site at least once a month for broken links. When you link to other websites, those sites might go dead for what ever reason. Linking to dead sites will not do your SEO in good. Use a website broken link checker tool to find dead links on your site, when found remove the dead link.
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